- ISBN13: 9780471428978
- Condition: New
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Product Description
A complete guide to the process behind effective advertising design Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. Written specifically for design students, this full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media–including print, television, online, and guerrilla advertisements–empowering students to find creative s… More >>
Advertising by Design: Creating Visual Communications with Graphic Impact
Fantastic guide for idea generation, designing unified ad campaigns and creative approaches. Very valuable information and great examples of award-winning ads and ad campaigns. Really interesting info about ad history that I didn’t learn in college!
Rating: 5 / 5
I’m an advertising professor, and I’ve used Landa’s “Advertising by Design” for three different classes when teaching an Introduction to Advertising Design course.
The book is clearly written, organized well and rich in contemporary examples. Landa does a good job of discussing the problem-solving aspects of the art director’s daily grind. And she very quickly establishes that there is a significant difference between graphic design and advertising design.
In her next edition, I’d like to see a section dedicated to ideation, perhaps talking about SCAMPER, non-linear brainstorming and other tools to help the student develop a good conceptual foundation. But, overall, I would recommend this book without reservation.
Rating: 4 / 5
Finally a book about advertising that helps the reader understand how to develop relevant concepts as well as design! There are so many great examples of concept categories and so much excellent info on how-to create a cohesive campaign. The info on guerilla advertising and TV is very helpful.
Rating: 5 / 5
I have many advertising books that sit uselessly on my shelf. This isn’t one of them.
Too often, ad books discuss ancient history. Yes, they were highly influential, but I don’t need to know what used to work back in the 1950′s.
This book is filled with modern examples with clear elaborations on what works. This is definitely a good buy for art directors.
Rating: 5 / 5
It has great images that really explain the text. It is an easy read, the author gives a good tone. It doesn’t have much information on actual advertising research strategy, the back up support to the ad. I think that needs to be elaborated for students to understand it better.
Rating: 4 / 5