Product Description
This practical text takes students step-by-step through the preproduction processes of
apparel product development: planning, forecasting, fabricating, developing silhouettes
and specifications, pricing, and sourcing. It demonstrates how these processes must be
coordinated to get the right product to retail when consumers want it and at a price they
are willing to pay. Based on consultations with some of the most successful and innovative
firms in the… More >>
Beyond Design: The Synergy of Apparel Product Development
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Everything they had in the description was true and it was sent to me the same week I ordered.
Rating: 5 / 5
Initially, I purchased this text book because one of the authors, Dr. Myrna Garner, was a professor of mine at Illinios State University. However, upon delving into the book, I realized how exciting and informative the book is for someone who has since graduated college, and is living in the “real world” of retail. Dr Garner is still teaching via this informative text book – and it’s still just as exciting to hear what she has to tell us.
Rating: 5 / 5
The book was in excellent condition and was received well within the promised timeframe. Very pleased with the transaction
Rating: 5 / 5