- ISBN13: 9781592533220
- Condition: New
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Product Description
The Art and Science of Successful Packaging This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderatio… More >>
Package Design Workbook: The Art and Science of Successful Packaging
There’s a lot that goes behind package design. More than what I expected after reading the book. Package Design Workbook explains all the ins and outs of packaging design in depth.
The book is really split into three major portions although there are six chapters. The first portion talks about the history, art and science of package design. The second part provides the tools, tips and techniques. And at the back are thirty five case studies.
Not just talking about package design, the book also address how it plays a part in the bigger picture for the company through branding.
The authors Steven DuPuis and John Silva addresses a wide variety of factors contributing to good design. There are topics like the psychology of customers when choosing a product, creating a consistent style for future product lines, creating credibility, etc. There are lots of ideas to think about.
This book is a good resource to go to for anything package design.
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I’ve some pictures of the book on my blog, which you can find the address in the comments section.
Rating: 5 / 5
The book is very well done, and a treat to read. It’s one of the few books we keep multiple copies of in the studio.
Having been in packaging design consulting for almost 15 years I’ve seen lots of publications that purport to be primers on the process.
Most either frame packaging development as a metrics-driven endeavor best left to engineers OR as a craft-driven art form (do we need another book jacket made of twigs and berries?) having no grounding in commercial realities.
This book on the other hand lives up to its sub-title, addressing the left and right brain thinking that goes into category-busting packages. The case studies are fresh and their histories clean and well-written. Whether you’re in the design business and want inspiration or a marketer looking for insight, a great coice.
- Scott
http://www.studio111design.com
Rating: 5 / 5
I am a beginner. I do love this book. Not only has great quality printing but it also tells tons of knowledge of design, from basic designing history, market history, design concept to mind of consumer. This is my best choice this year. If you are looking for some book for improving your design knowledge. Can’t miss this.
Rating: 5 / 5
This is must book for all marketers. It’s given me a great understanding of the design process. It gives you a good understanding of how to work with designers too. It also gives examples from around the world of exceptional packaging.
Rating: 5 / 5
This is a must for anyone seeking a start-to-finish look at the entire package design process. It is amazing how much thought and creativity goes into the design of product packages that we as consumers see everyday. The authors describe this process in a fun, graphical, easy-to-understand way and use real-world examples to make each point come to life and stay with you. As a technical manual, it is fun way to learn or reference the art and science of package design. A beautiful book, it could be a coffee table item and a great conversation piece as well!
Rating: 5 / 5