Product Description
Product Design presents an in-depth study of structured designed processes and methods. Fundamental approach is that reverse engineering and teardowns offer a new better paradigm for design instruction, permitting a modern learning cycle of experience, hypothesis, understanding, and then execution. For practicing engineers interested in learning about mechanical design. … More >>
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This is the book those of us teaching product design in universities have been waiting for. I can’t think of any area of product design and development that Otto and Wood haven’t covered, and in real depth. I teach a course in product design at Ohio State, and this will be the book we’ll use from now on. I especially appreciate the extensive references, and the emphasis placed on looking at real products to learn how to design better products. The chapter on product architecture is really a godsend – these are concepts that most engineering students don’t run into in the standard curriculum, but they’re crucial to sound product development. In short, an amazingly useful book, and one that will certainly be around for a long time to come.
Rating: 5 / 5
I have used the text in a graduate design course at the University of Texas at Austin. This is a great book for engineers and engineering students who seek an understanding of proper design fundamentals and useful design tools. Emphasis throughout the book is placed on application of systematic and repeatable methods as opposed to ad hoc approaches. The book reads well and has sufficient depth for those interested in more than an overview of what design is about.
Rating: 5 / 5
The book is a comprehensive reference of design methodologies and techniques that are useful to both students and experienced designers. It has a wide range of approaches and a wealth of real world examples that illustrate and motivate the techniques. A worth while investment. The golden nuggets at the end of each chapter help the reader digest the reading, or if needed help the reader extract the high points of a chapter.
Rating: 5 / 5
At the risk of being overly dramatic, If you buy no other book for new product development, buy this one. Whether you are just building a new product development process or trying to step up to Design for Six Sigma, Kevin Otto’s book describes a clear process and the right tools at the right time. As a Chief Engineer or R&D V.P. this is a must for your toolkit.
Joe Sener, V.P. Business Excellence
Baxter International
Rating: 5 / 5
I am currently using this book. I have found this book to be the excellent book I have ever come across. The way of expressing concepts, starting from motivation till golden nuggets – summary helps me to understand methodology in comprehensive and logical manner. The book has covered almost all concepts of product design in detail. The applications of eletcric wok, rocket, nail clipper and others spread all over book helps to understand those methodologies easily. I am happy about book. An excellent student satisfaction for all those who want to study product design under one roof of this book. Thanks to Dr Wood and Dr Otto !
Rating: 5 / 5